Almost every UK private practitioner begins on Psychology Today, BACP Directory, or Counselling Directory. They are valuable referral networks, but treating a directory profile as your entire digital presence limits your growth and independence.
The comparison trap
On directory pages, prospective clients scroll past endless headshots, hourly fees, and bulleted lists. It invites price comparison rather than connection. When a client clicks through to your standalone website, they enter your private consulting room online.
Space to educate and build authority
A directory profile limits you to a few hundred words. A dedicated website lets you publish detailed guides on your specialties (e.g. adult ADHD assessments, EMDR therapy, or CBT), demonstrating deep clinical authority that ranks in Google search.
Owning your reputation
Algorithm changes or fee increases on directory platforms won’t affect a website and domain name that you own outright.
Build your practice home
We create professional, dignified practice websites that work alongside your directory profiles. Discover our practitioner suite.