29/09/2026 ·

Why Fast Page Loading Directly Affects Your Inquiries and Google Rankings

Every second your website takes to load costs you enquiries. Google’s research shows that as page load time goes from 1 second to 3 seconds, the probability of a bounce increases by 32%.

Core Web Vitals are official ranking factors

Google explicitly factors page speed—specifically Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS)—into search result rankings. Slow sites get pushed down in mobile search results.

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