Your Google Business Profile (formerly Google My Business) and your website are two sides of the same coin. When synchronized properly, they reinforce each other to dominate local search rankings.
Consistent NAP data
Your Name, Address, and Phone number (NAP) must be identical across both assets. Minor discrepancies (like “Street” vs “St.”) confuse search engine algorithms.
Link directly to your specific service page
If your Google profile lists a specific category (e.g. Psychotherapy or Web Hosting), link directly to that dedicated service page rather than just a generic homepage.
Embed Google Maps properly
Embedding a responsive, lightweight Google Map on your contact page helps mobile users get one-tap directions directly to your premises.
Need help with your local presence?
We include local business optimization with every small business build. Learn more about Small Business Essentials.